Audiologist and Beltone owner Dean Kent and wife Wendy Wright-Kent stand with daughters Ella and Rory Wright-Kent, after Kent was awarded the Beltone President’s Cup at the national conference in May. Daughter Madison Kent is not pictured.


Local Beltone audiologist wins company’s highest honor

Beltone, a national hearing aid company, presented its award of highest honor to audiologist Dean Kent, the owner of several Beltone locations in the area, during its annual national conference. The President’s Cup is awarded to Beltone owners who demonstrate exceptional patient care, community involvement and professional business practices.

Kent has been a Beltone business owner since 1996, but he said his family has been helping the world hear better since 1938. Kent is the only fourth generation audiologist at Beltone, dating back to 1938 when his grandfather owned a practice and won the President’s Cup Award in 1959. Kent’s father also won the award in 1986.

“Several families have won the award only twice, but we’re the only practice that has won it three times because we’ve had three different owners,” Kent said.

During the national conference in Florida, the President Cup’s Award winners are not disclosed until the award ceremony. Winning the award allowed Kent to attend an extra breakfast and lunch and participate in a roundtable discussion among a group of other Beltone owners. “We didn’t know we were going to win, but that’s the fun part,” Beltone said. Kent’s locations are spread among Iowa, Nebraska and South Dakota and have contributed to numerous local awards, including Best of Omaha awards and The Daily Nonpareil Reader’s Choice awards.

“I am so proud to receive the President’s Cup Award and appreciate Beltone for recognizing our dedication and commitment to providing quality hearing care services to our patients,” said Kent.“We’re a family-owned business so we treat our customers like they are family.”

Dean Kent

“Being able to communicate is a gift that many people take for granted. We have the expertise and the experience to ensure that you’ll get the absolute finest hearing solution available. One that fits your unique lifestyle and, most importantly, one that you feel comfortable with. With over 80 years of experience, you can trust Beltone Audiology & Hearing Center to provide the solution, the compassion and the personalized care you deserve.”

About your audiologist…

Dean B. Kent, MS, CCC-A

A lifetime of education – a lifetime of caring.

“When a patient asks me to enhance their hearing, I know they are trusting me with something very precious and personal. Throughout my years of academic study, and in my chosen profession, I have always been committed to excellence. I wouldn’t have it any other way.”

Education: BGS, Speech, Language & Hearing, University of Kansas; MS, Audiology, University of Nebraska – Lincoln
Continuing Education: Professional Fitting Seminar, 1997 & 2017; Advanced Fitting Techniques Seminar, 1998; Return Elimination Series, 1999; Digital Training Course, 2000-2017.

Sharing knowledge with my colleagues.

“Every time I meet with my colleagues, we share new ways to bring you the highest quality of hearing care and the latest technologies available. Staying active in my professional associations is a powerful way to ensure you get the very best hearing care possible. It’s very important to me.”

Member: Nebraska Hearing Society, American Speech-Language- Hearing Association
Author: “Field to Microphone Transfer Functions for ITE and CIC Hearing Aids”
Lecturer: Audiology Sensory Technology Classes, University of Nebraska – Lincoln
Instructor: Beltone Electronics North American Business Conference


Awards are a testament to excellent service.

“We’ve won a number of awards over the years, but the greatest satisfaction we get is from our patients. There is nothing that compares to the smiles we receive when we’ve just fit someone with their new hearing instrument and they can hear clearly again.”


“Exceptional BelCare Service,” 1997; Beltone “President’s Cup,” 1959, 1986 & 2018 (only family in the U.S. to win three times); “Fremont’s Best,” 1999, 2001, 2003, 2017-2019; Beltone Electronics Regional Awards of Excellence 2002, 2005 & 2015.

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